How To Sell More And Make A Greater Profit In 2012
Rule #1: Resolve Not To Make Resolutions
It is that time of year when most everyone wastes their breath and energy on ‘Resolutions’ that almost always fail to succeed in the long run. Since Jan and I have a very successful track record in empowering people and businesses to success we feel obligated to tell you that resolutions generally fail.
A glaring example of resolutions failing is a look at politics. After all, politicians are always resolving to do this or do that and now they have the whole world collapsing down around them (and us).
The reason resolutions generally fail is the same reason that people remain locked into living in fear, enslaved to debt and blindly following a system designed to rob them of their personal power… they fail because they do not have the right help in removing the ‘core’ programming they have learned from childhood. That programming is for suppression and failure. The same is true of business.
Breaking Free And Making Money
If you study all of the requirements of the ‘system’ in which we operate in the western world it is structured in a way that keeps business locked into success for the system not for the business itself. The really successful businesses all know how to beat the system. I do not mean illegally but I do mean in areas such as having accountants who can be sure that the more money they make the less tax they pay. Also, by having financial officers who can beat the banks at their own self-serving game.
You too can beat this system no matter how large or small your business. It is just the same path as personal empowerment… breaking down the (false) core beliefs and teachings you have learned about business. For example… Cutting costs!
RULE #2: CUTTING COSTS DOES NOT MAKE YOU MORE MONEY!
In almost all business cases cutting costs only saves a little in the short run but is devastating in the long run. The reason this is true is that usually the wrong area is the first cut… Staffing! If you had a poor employee (which, by the way, is usually management’s fault not the employees) you might replace them but do not cut them out of the head count. Many companies buy into the ‘lean and mean‘ philosophy and in time it will kill them, no matter how big and powerful.
There are two major profit centers in your company: the money you spend on staffing and the money you spend on operations. (A great book you should read in this area is ‘Built To Last’ by Jim Collins) Let’s look at a couple examples of spending wisely (unlike the USA government!):
If you were to go online and look at the company history of Target (stores) from day one to the present day you will see why when you walk in a Target store anywhere that they are laid out in the same general format, have wide aisles, and employees (almost always) ask if they can help you and/or ask at checkout if you found everything alright. They also were one of the first in the USA to invest in bar code scanning to help the staff speed up the customers waiting time.
Another example of correct investment is our local ‘Chic-Filet’. The Franchisee has a Customer Experience Manager who is on the floor through the rush hours helping people with things they need and delivering their orders (even taking away their trash with a big smile and a ‘thank you for coming in‘) – the experience here is like a five star restaurant even though it is a fast food restaurant. The place is always packed and the team works like clockwork, happy and smiling with happy and smiling customers… the cost of the ‘Customer Experience Manger’ is no where near the increased sales and profits taken! Yes, there is more staff there than most fast food restaurants at rush hour but there are also more customers, more sales and more profit.
So, when you invest in the ‘right’ people, give them the right training and invest in the right operational costs you will always ‘hit a home run’ on more sales and profit. If you would like more details of how this works subscribe to our newsletter (to the right or below), as this is going to be the focus of 2012: Breaking down the falsehoods of business and making more profit!
Next week how to hire the right employee! A college education may spell trouble!
To your success,
Bill Moore
Making People Powerful and Businesses Profitable
